1. You are to supervise the lighting of a face cream commercial. The script calls for an ECU of the model’s face. The novice LD (Lighting Director) suggests using a fast falloff “to accentuate the nice bone structure of the model’s face.” Do you agree with the LD? If so, why? If not, why?
I do not agree with the lighting directors use of fast fall off to accentuate the nice bone structure of the models face because with fast fall off the lighted areas will change abruptly into dense shadows. The model will only be temporarily accentuated and that is not how a commercial selling face cream should be portrayed. The mood for fast fall off also poorly reflects the themes of the face cream commercial because death and sorrow are not two things that should be brought up when talking about beautiful skin. I would suggest using flat lighting because it shows the whole scene illuminated. Little contrast exists between light and shadow areas with flat lighting. It also holds emotional functions such as suggesting efficiency, cleanliness and upbeat mood.
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